Dec 11, 2024 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of respondents who embraced AI strategies reporting a moderate to significant rise in budget allocations. Thomas noted that as AI-driven campaigns performed well and generated more funding, it created a snowball effect: Better ...

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

Nov 12, 2024 · Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s …

Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Jan 8, 2025 · In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative technology provider Lightricks, explained that organizations are now focused on …

Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower-performing counterparts.

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping the future of B2B marketing. They’ve shared their predictions, priorities and plans for tackling the challenges and seizing the opportunities that […]

Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate human-like outreach by analyzing behavioral data and intent signals. Although AI’s potential is high, the technology is still in its relative infancy: Only 6% of C-suite practitioners adopted AI-powered solutions across their business, even though 95% believe their organization would […]

Nov 12, 2024 · Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company.. With the goal of providing users with an account-based experience platform and omnichannel solutions, reported benefits of the ...

Nov 22, 2024 · Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.. Specifically, the company introduced: AI Brief, which reportedly allows users to choose from predefined templates or create custom templates based on account and deal history; and