Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

The cost of hosting a Super Bowl party is up 22% this year, with millennials projected to spend upwards of $226. Here's how much you can expect to spend on your game day bash.

Kansas City plans to boost its police presence if the Chiefs win a third-straight Super Bowl title, and Philadelphia might ...

The 59th Super Bowl on Sunday promises to captivate millions of Americans in front of their televisions. What's behind the ...

American adults are forecast to legally wager a substantial amount of money on Sunday's Super Bowl LIX, but it's only a fraction of the total bet on the big game.

The Super Bowl isn’t just the biggest day of the year for football. It’s basically a national food holiday as Americans ...

WELL, THE THING ABOUT THE SUPER BOWL IS THAT FOR LOTS AND LOTS OF PEOPLE OUT THERE, THIS MAY BE THE ONLY BET THAT THEY MAKE ...

All eyes are on New Orleans for the Super Bowl. What role will CBD and Hemp play for players and fans? The big game is in the ...

Some foods peak in popularity every Super Bowl, and this year is no exception. Google Trends shows that buffalo wings, nachos ...

These are the most searched gameday foods in your state, according to Google Trends. According to the Encyclopedia of Arkansas, cheese dip was born in the 1930s at Mexico Chiquito in North Little Rock ...

Tim Calkins, Marketing professor from Northwestern's Kellogg School of Management, joined the WGN Evening News to talk about ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...