Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

The cost of hosting a Super Bowl party is up 22% this year, with millennials projected to spend upwards of $226. Here's how much you can expect to spend on your game day bash.

Kansas City plans to boost its police presence if the Chiefs win a third-straight Super Bowl title, and Philadelphia might ...

As the Kansas City Chiefs prepare to face the Philadelphia Eagles in Super Bowl 59, millions of Americans will tune in to watch the nation’s most anticipated sporting event. With the Chiefs aiming for ...

American adults are forecast to legally wager a substantial amount of money on Sunday's Super Bowl LIX, but it's only a fraction of the total bet on the big game.

As gambling has become more mainstream, the wagers have become enmeshed in pop culture too. What are the odds Travis proposes to Taylor?

WELL, THE THING ABOUT THE SUPER BOWL IS THAT FOR LOTS AND LOTS OF PEOPLE OUT THERE, THIS MAY BE THE ONLY BET THAT THEY MAKE ...

All eyes are on New Orleans for the Super Bowl. What role will CBD and Hemp play for players and fans? The big game is in the ...

With so much star power in the building at once, it will be interesting to see how this Super Bowl draws people in beyond just the football game.

Tim Calkins, Marketing professor from Northwestern's Kellogg School of Management, joined the WGN Evening News to talk about ...

A StubHub spokesperson says that while ticket prices are down, there has been an increase in tickets purchased for the big ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...