After a fall from grace in 2019, Victoria’s Secret is rebounding with a more inclusive message and stronger, more local ...

Last year, the Mexican food giant challenged two restaurants’ ownership claims to the phrase ‘Taco Tuesday,’ ultimately succeeding in its goal to bring the saying into the public domain.

The tech giant is advancing its mission to attract advertisers and expand user engagement opportunities through new ...

When building out a comprehensive plan for your peak season, it helps to take a look back at the previous year’s performance.

Marketers and agencies love to talk about getting brands into culture, but what does ‘showing up in culture’ actually mean?

As part of The Drum’s Fashion & Beauty Focus, this week’s installment of Agency Advice asks agency leaders if they still ...

As Halloween approaches, Six Flags is building on its annual ‘Fear is Waiting’ campaign with a spine-chilling spot. The film centers around a malevolent clown who instills fear in a group of ...

With inflation still high and the cost of living crisis showing no sign of waning, Penny has taken a bold step to show it won ...

Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion ...

In less than a month, the UK’s new chancellor, Rachel Reeves, will unveil her first budget and Green Square director Tony ...

The dating app is growing its user numbers quarter after quarter while its competitors are failing to swoon daters. We catch ...

How do you explain how a medicine works or the superiority of one car’s engineering to a mass audience? Begin with an ...