With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and ...

With the constant rotation and fleeting tenure of a chosen few creative directors, do the world’s leading fashion brands risk ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what ...

After a fall from grace in 2019, Victoria’s Secret is rebounding with a more inclusive message and stronger, more local ...

As part of The Drum’s Fashion & Beauty Focus, this week’s installment of Agency Advice asks agency leaders if they still ...

The tech giant is advancing its mission to attract advertisers and expand user engagement opportunities through new ...

Marketers and agencies love to talk about getting brands into culture, but what does ‘showing up in culture’ actually mean?

Last year, the Mexican food giant challenged two restaurants’ ownership claims to the phrase ‘Taco Tuesday,’ ultimately succeeding in its goal to bring the saying into the public domain.

As Halloween approaches, Six Flags is building on its annual ‘Fear is Waiting’ campaign with a spine-chilling spot. The film centers around a malevolent clown who instills fear in a group of ...

The dating app is growing its user numbers quarter after quarter while its competitors are failing to swoon daters. We catch ...

With inflation still high and the cost of living crisis showing no sign of waning, Penny has taken a bold step to show it won ...

Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion ...