Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. Tubi represented a third of all streaming during the Big Game. Streaming ...

Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising dollars around isn’t enough. Reaching the right audience with the right message requires a ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Descubra as três principais tendências que estão remodelando a forma como as marcas se conectam com o público em todo o mundo e como você pode aproveitá-las para impulsionar sua estratégia de ...

YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three media distributors for the first time, boosted by the Super Bowl and cable news viewership. The February 2025 interval ...