SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key actions will help integrate AI into marketing.

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...