During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...

Knorr is looking to encourage and demystify cooking this Valentine’s Day through its Tinder partnership. The effort, ...