Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...
With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...
Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.
Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
Givsly , the responsible advertising and marketing solutions platform, today announced the return of its flagship Karaoke for Causes event for 2025. Karaoke for Causes brings together top industry ...
A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new ...
The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by 4X, and assembled an award-winning team of multicultural media experts from My Code Media, ...
The seven-episode series will feature longform interviews with the executives shaping the industry from David Droga, CEO, Accenture Song; Zena Arnold, Sephora CMO; Vlad Kuznetsov, Sephora CIO; Pratik ...
61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...
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