Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new ...

Until now, audio ads have lacked reliable attribution with real business results like foot traffic. While most ad platforms ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

Givsly , the responsible advertising and marketing solutions platform, today announced the return of its flagship Karaoke for Causes event for 2025. Karaoke for Causes brings together top industry ...

Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.