INMA Readers First Initiative Lead Greg Piechota will talk with Hamish McKenzie, co-founder and chief writing officer at ...

Axel Springer CEO Mathias Döpfner recently described how newsrooms could one day look like record labels. Here’s why.

Static paywalls fail to account for key signals, such as subscriber likelihood, expected retention, and advertising value, as ...

The level of personalisation GenAI will allow news companies to do — like giving a reader only new information because it ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

During a recent INMA Webinar, Aurore Bergmann Verbiguié, chief product officer at La Croix, explained how behavioural testing ...

During the Webinar, NZZ’s Eva Günther shared how and why the company retooled its digital strategy with the addition of a new ...

Etienne Millien is a journalist and director of l'APEM, based in France. He can be reached at [email protected].

NewsWhip is based in Dublin, Ireland. The blogging team can be reached at [email protected] or @NewsWhip.

What a mind-blowing week in GenAI I have had! I caught a glimpse of the future because I had the privilege of hosting INMA’s Master Class on AI-driven personalisation over the past week. There were ...