Brightcove, a streaming technology company, has launched Brightcove Marketing Studio for Sales to help sales teams create and deploy personalized video content.

Klaviyo has introduced Extended ID, a solution that empowers companies to extend identity tracking for up to a year using a native first-party identity graph and gather more first-party data on their ...

Outreach has added mobile functionality, enhanced retention and expansion capabilities, and customizable workflows and forecasting tools to its Sales Execution Platform. The new Outreach Mobile App ...

Companies can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights.

In my April 2024 CRM column, I pointed out the fact that from the first sales performance study CSO did, in 2004, to the Sales Mastery’s most recent, in 2024, the win rate of forecast deals is ...

SAS has acquired the principal software assets of Hazy, a pioneer in synthetic data technology, for an undisclosed amount. Synthetic data, which mirrors the statistical patterns of real data without ...

As a large language model-agnostic vendor, Jasper runs 39 LLMs across its customer base, all curated to specific AI use cases and layers marketing knowledge and each company's specific brand ...

Relcu has expanded into the financial services sector, providing tailored CRM solutions beyond the mortgage industry.

SurveyMonkey has added WhatsApp to its social media collector options. SurveyMonkey users can now share surveys or forms with their WhatsApp groups and contacts via their mobile devices with a single ...

Technavio eyes rising e-commerce and artificial intelligence adoption as keys to the customer engagement solutions market's growth.