Several shops dramatically reduced the number of pitches they participated in, opting instead to go deeper on fewer, higher-value opportunities.

Initiative had its fourth consecutive year of double-digit revenue growth, as the agency posted a 12% increase in revenue and a 10% rise in organic growth in 2024.

A 2024 recipient of this distinction, the Stagwell agency continues to do the work by increasing its 2025 DEI budget over the previous year, maintaining an internal practice of conducting biannual pay ...

Highdive had a year of growth, thanks to several new wins and no losses. The Chicago-based agency listed revenue at $42 million in 2024, up from nearly $32 million in 2023.

In April 2024, Crispin Porter + Bogusky rebranded to Crispin, and named Maggie Malek North America CEO and Steve Denekas North American chief creative officer. The agency is on track for a 15% growth ...

Accessory company Fossil Group, which selected Assembly as its global integrated media agency in May 2024, saw an 8% increase in consumer desirability and 6% lift in purchase intent following a ...

In 2024, Havas launched Converged, a global strategy that integrates media, creativity, production and technology into a single, end-to-end model, powered by its Converged media tool. The company ...

Progress in sustainability remained in the back seat, with one agency receiving the sole distinction and one agency netting an honorable mention.

In 2024, FCB was named Regional Network of the Year, North America at the Cannes Lions International Festival of Creativity for the sixth consecutive year. In addition, FCB New York’s B2B animated ...

In April 2024, the agency launched Digitas AI, a platform designed to make its teams smarter, faster and more creative. The tech became the backbone of nearly every new business pitch. Digitas saw ...

Zenith won eight accounts in 2024: Penn Entertainment ($10 million, per COMvergence); Rocket Companies ($360 million); Spotify ($40 million); H&M ($50 million); a confidential client ($101 million); ...

Budgets stabilized for some, but it was still a year of flux, though many shops seemed to have a slight rise in revenue compared to 2023.