Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Chinese Wok has launched a cricket-themed campaign for the current IPL cricket season. The campaign offers a meal deal called ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity ...

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...

IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...

The agency mandates it received cover diverse areas, including brand strategy, brand identity, product campaigns, digital ...