Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

Melanya has dedicated her career to helping game developers and publishers embrace a data-driven culture, enabling smarter decisions and delivering impactful results. In addition, she is a Women in ...

The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year's APS ...

Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

Over the past few years, the US has seen a significant shift in the political sentiment surrounding sports betting and gambling, following the Supreme Court overruling a law which forbade states from ...

With over 10 years of experience in marketing, Crystal has led initiatives in animation film, football media, and the app and tech industries. For the past five years, she has served as the Marketing ...

ContextSDK has unveiled a new case study showcasing how Wizz, one of France’s top friend-finding apps, transformed user engagement and retention using ...