The entry into force of the EU AI Act affects the development, delivery and use of AI systems. Suppliers and users of AI systems need to assess to what extent ...

Discover how color influences emotions, decisions, and behavior in everyday life. From branding and design to interior spaces ...

Recently, we published a blog about The Quiet Eye, an important sports metric for understanding the moment before a critical ...

Discover why Varjo VR headsets are the best choice for immersive research. Experience human-eye resolution, advanced eye ...

Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both ...

Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR ...

Kazakhstan has adopted an alphabet reform and is planning to fully transition the Kazakh alphabet from Cyrillic to Latin script by 2031. This places young learners at a significant disadvantage, ...

Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines ...

A deep understanding of the cognitive and emotional mechanisms underlying the perception of advertising stimuli is critical to optimizing the effectiveness of brands’ marketing campaigns. Recently, ...

This research seeks to explore how exposure to horticultural elements in the streetscape may impact cardiovascular health and well-being. We used advanced facial expression and heat-mapping technology ...