At least 86 per cent of all generations expect targeted and relevant communications based on their generational preferences: ...

MiQ MENAT's Wassim Mneimneh responds to questions on the future of ads in a world where both cookie-based and cookieless ...

Campaign Middle East speaks with Alshaya's CEO John Hadden to understand the strategy behind Chipotle's launch in the Middle ...

Artist Katrien Vanderlinden transforms a basketball court at Reem Central Park, as part of larger campaign to promote the NBA ...

The only valid question to ask today is how fast and how far will AI and machine learning impact daily life as we know it. Few weeks ago, ‘show me the money’ dominated the narrative on Wall Street ...

Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation.

Oxygen's collaboration with Shakespeare Communications aims to further elevate the brand's presence in the region.

Hollywood for many years now has been playing the “future predictor” or the psychic predicting many of technology’s ...

Under Amit Rawal's leadership, CAFU aims to integrate advanced tech, drive innovation, and provide seamless on-demand vehicle ...

Zoho’s Hyther Nizam explains why marketing needs a broader view, emphasising the need for brands to be more data-driven with ...

The partnership will provide Talent Plus exclusive rights to represent 1001 campaigns across Iraq and the MENA region.

At BackLite, we’ve adopted AI as a cornerstone of our strategy, harnessing its potential to create smarter, more impactful campaigns. For luxury brands, this means elevating the consumer experience, ...