Explore in this opinion, the evolution of metaverse research in business, key themes, and future directions. This systematic review identifies challenges.

NBA Hall-of-Famer Earvin "Magic" Johnson is one of the rare athletes who can legitimately claim to be a better businessman ...

Luxury brands create immersive shopping experiences, blending physical and digital worlds to captivate consumers. Brands are making the stores unique, dynamic, meaningful, and Instagrammable.

The term “Metaverse” is a buzzword that has rapidly gained traction over the past few years, with tech giants, investors, and ...

OpenAI raises $40 billion, Trump weighs in on TikTok, Runway’s $380 million raise and its stunning Gen-4 AI model, Anthropic ...