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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max is now HBO Max, again — here's what you need to know
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Max or HBO Max, Here Are Their Top 5 Baseball-Related Works
Now, I've had an account since its inception in 2020, and regardless of the name or branding, the Warner-owned digital ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
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Max Is Changing Its Name Back to HBO Max (Again)
Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
Max has a new name. Again
WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...