Celebrities including Bradley Cooper squeezed into Louis Vuitton as the brand transformed the Louvre’s historic heart into a stunning stage for Paris Fashion Week.

At the Louis Vuitton men’s fall 2025 show in Paris, an LV bag of a different kind made its debut closing the fashion show, courtesy of J-Hope.

Louis Vuitton’s Paris Fashion Week show took over the Louvre with a star-studded crowd and a killer collab between Pharrell and Nigo, mixing Americana streetwear with Japanese flair. View on euronews

Don Toliver and J-Hope previewed their new Pharrell-produced collaboration "LV Bag" during the Louis Vuitton's FW25 show in Paris on Tuesday (Jan. 21).

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.

Pharrell has often used the French capital's landmarks as backdrops for his clothes since he started as men's creative director at Louis Vuitton in 2023.