Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum
The centerpiece of the campaign is a 30-second spot that follows Plum through an iconic pre-game tunnel walk. The ad illustrates the Zip Pay in 4 1 product, issued by WebBank, which allows customers to split purchases into four installments, and complements Plum's multifaceted lifestyle as a businesswoman, role model, and elite athlete.