Apple iPhone sales dip despite AI rollout
Sales of Apple iPhones dropped at the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.
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The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.
“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us ...
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Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.
Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...
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