Heineken® Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken® Smootheriser, a ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken Smootheriser, a ...

WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, ...

Heineken has chosen WPP to be “its global shopper marketing and commerce partner”.The announcement:WPP today announced that ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

WPP has today announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver creative end-to-end ...