The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Ford Motor Company has launched a From America, For America campaign, offering U.S. customers access to the company's ...

Ford's catchphrase for this effort is clever, too, with its website blaring "EMPLOYEE PRICING — Ford Motor Company. From America. For America." That's followed up by "You Pay What We Pay." Wow, right?

Ford Motor Company has decided to open up its exclusive employee pricing program to every customer in America—whether or not they work for the automaker. The announcement, confirmed through reports ...

Ford's vehicle prices could rise this summer if 25% auto tariffs remain in place, the company said in a memo to dealers.

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

In an effort to boost sales and keep prices somewhat manageable for buyers, the Stellantis company is offering employee ...

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively ...

Lamley admits he and his sales staff we were on pins and needles as the tariffs dropped on April 2. They were expecting price ...