Britain’s favourite shredded wheat brand is currently one of the most popular cereals in the US, thanks to the approval of a ...

Few cereal icons are as famous as Tony the Tiger, who has graced the boxes of Kellogg’s Frosted Flakes for decades, and now ...

So many adults are increasingly embracing their inner child by splurging on children's toys, but what does this growing trend ...

Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of ...

Eberhard agreed: “Your sink uses 24 gallons of water for a full load of dishes, while an Energy Star-certified dishwasher ...

According to the makers of Shreddies, Brits have fallen out of love with cereal in favour of high-protein breakfasts.

"The British Heart Foundation has identified granola with chocolate as the least healthy cereal option. A 50g serving of ...

Nigeria’s leading heritage food brand, Golden Penny has launched a new cereal into the breakfast food category. The brand’s ...

"It always hit me when I visited friends' houses. I guess I always thought that being middle-class meant having it." ...

As a dietitian, I've found easy ways to get more protein in the morning. Some of my best protein-packed breakfast ideas ...

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills ...

There was once a time where cereals came with a variety of freebies -- all adding to the excitement of its sugary goodness.