The moves by Frontier ( ULCC) are part of a strategy to position itself as a customer-centric alternative, inviting travelers to "divorce" their old airlines and experience a fresh start with more ...

"Breaking up with your old airline? We’re here for you!" said Frontier Airlines. The Denver-based airline said a new free bag policy could become permanent.

Southwest’s iconic blue, red and yellow planes may still be recognizable in the sky after its recent moves — but underneath, the company will operate a lot more ...

"Bags fly free" was a staple slogan for the airline, which trademarked the phrase in 2012. Members of Southwest's top-tier ...

Southwest Airlines is considered one of the most popular budget airlines with their most popular perk being their free ...

Open seating went away, not because passengers demanded it, but so Southwest could make a buck selling prime spots. Drink coupons are long gone. And so is much of the airline’s famous employees-first ...

The Southwest Airlines signage is displayed at baggage claim at Midway International Airport, Tuesday, March 11, ...

Frequent flyers woke up to some turbulence on Tuesday morning. The iconic “Bags fly free” slogan for Southwest Airlines is ...

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

Southwest Airlines used to be a different kind of airline: free bags, grab whichever seat you like, use a coupon for a beer and then sit back and prepare to be entertained by the flight attendants’ ...