The firm, Always Alpha, aims revolutionize the way that women athletes are represented and address dated, transactional ...

With her new sports management firm, Always Alpha, Allyson Felix hopes to boost the next generation of talent.

Retired Olympic champion Allyson Felix is breaking new ground with the launch of "Always Alpha," a first-of-its-kind sports ...

Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a ...

Always Alpha is a subsidiary of the NASDAQ-listed Dolphin and will work with women athletes across all sports and support ...

Allyson Felix's Always Alpha agency launches with focus on women's sports. Olympic track and field legend Allyson Felix is one of the co-founders who today launched Always Alpha, ...

Allyson Felix had made waves when she introduced the first-ever Olympic nursery this year. Now, she's geared up with her ...