Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

The new Firefly Video Model is available to try in beta on the Firefly web app and Adobe Premiere Pro with Generative Extend, ...

SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ: NASDAQ:ADBE), a prominent player in the software industry with a market capitalization of nearly $200 billion and impressive gross profit margins ...

Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September. It enters an increasingly crowded market with competition from both ...