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Adweek on MSNRyan Reynolds' Maximum Effort Debuts a Wine Brand With Deadpool's Lovably Hideous DogUgly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category ...
His Maximum Effort is launching 'Ugly Estates' in partnership with Gallo, and signed Peggy the Hairless Pug, who played Deadpool's beloved dog, to be its ad star.
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