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Fabrice Canel from the Microsoft Bing ... should focus on conversion." He added, "What’s the quality & conversion value of these clicks/searches? How many of these clicks/searches are useless?" Why?

Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and ...

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.

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Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and ...

Judge Dale E. Ho excoriated the Trump Justice Department's arguments — and vindicated the prosecutors who refused to play along.

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Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.