Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Images authentically show an advertisement for refurbished iPhones with the tagline, "One for every member of your polycule." ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

For investors, the technology market has matured to a systemic level, and investing in AI solutions requires deeper analysis ...

The question is still unanswered whether the egg or henn was first . The same question applies to success in business ...

In early March, the Massachusetts Attorney General's Office finalized the commonwealth's regulations on unfair and deceptive fees, which it refers ...

Earlier this month, the Trump administration said, "'Made in America' is not just a tagline — it’s an economic and national ...

Just as a doctor's role is to create sustainable health rather than just treat symptoms, agencies and brands must work together to diagnose and address the root causes of marketing challenges. Only by ...

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

At their core, car bumper stickers function as a vehicle (literally and metaphorically) for identity projection. They are ...