New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

In today's digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses. However, there's one strategy that unwaveringly stands strong among the rest is ...

Grace Warner ( @ironicallynotgraceful ), who currently works in a low-paid customer service role, shared her frustrations about balancing financial stability with creative fulfillment. Her video, ...

Corporate America is backing away from Pride amid the DEI backlash and the White House's war on diversity.

Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Spokeo explored news coverage and cultural milestones to chart the evolution of email addresses and how they both shape and ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience.

Agencies that consistently invest in themselves build credibility, attract stronger prospects and create a robust qualified ...