New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

In today's digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses. However, there's one strategy that unwaveringly stands strong among the rest is ...

Grace Warner ( @ironicallynotgraceful ), who currently works in a low-paid customer service role, shared her frustrations about balancing financial stability with creative fulfillment. Her video, ...

Corporate America is backing away from Pride amid the DEI backlash and the White House's war on diversity.

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

Dr Lauren Burch, an expert in digital and social media communication and marketing, shares her insights on how normalised behaviour is contributing to online bullying becoming a continual problem; how ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Sayed Elhoushy, Senior Lecturer in Marketing in the School of Business and Management at Queen Mary University of London has written for 'The Conversation' on Inner London residents food waste ...

Pocket FM unveils its official India tagline, ‘India, Kuch Acha Suno!’, with a powerful anthem, encouraging listeners to ...

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels to sustain performance.