Viewership for this year's NCAA basketball championship games shows the audience for the women's final surpassed the men's ...

It is that time of year when seasoned WNBA fans must defend the investment and potential profitability in the league from trolls and outsiders who have yet to learn the history and evolution of ...

With Unrivaled’s opening weekend come and gone, the new winter 3×3 professional league co-founded by WNBA stars Napheesa ... officials stressed that TV ratings were only one data point they ...

Clark, 22, took the WNBA to new heights by every important business metric: attendance, television ratings, merchandise sales and social media engagement. The following charts help illustrate the ...

The 5-foot-10 guard won a WNBA championship with the Washington Mystics in 2019. She was the 2022 WNBA assists leader, earned a 2022 All-Defensive First Team selection and made the All-Defensive ...

As the WNBA embarks on a much-needed vacation and the Olympics get underway, it’s a good time to pause and look back at how incredible the first half of the season has been. We’ve seen ...

The NCAA Women's Final Four suffered a huge dip in ratings without Caitlin Clark taking part in this year's tournament.