"Video game consoles are sold under tight margins in order to reduce the barrier to entry for consumers," the ESA notes in its issue page on tariffs. "Tariffs mean that the additional costs would be passed along to consumers, resulting in a ripple effect of harm for the industry and the jobs it generates and supports.

In an interview with IGN, ESA spokesperson Aubrey Quinn said that the tariffs being announced the same day as the Switch 2's pricing reveal was "just unfortunate coincidental timing," and that Americans "aren't taking it seriously" if we think think it's just the Switch 2 that will impacted by tariffs.

ESA Senior Vice President Aubrey Quinn explained that most game platforms are made in countries hit hard by the recent tariff announcements.