Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with audiences and ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

BFSI sector is using redemption strategies to boost customer engagement. Instant and complex redemption are two key types.

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.

Guided by that curiosity, we partnered with the Vox Media Insights and Research team, which enlisted the analytics firm Two ...

Is the stabilization of the beauty industry an opportunity for popular-priced brands? What’s ahead for the future?