Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on bigger-than-ever stores.

Unrivaled landed deep-pocketed investors, a TV deal and the top players. Will that be enough to make it a long-term success?

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Under Armour get their 2025 game on with the first pack reveal of the year, which sees the all-new Shadow Elite 3.0 lining up alongside the well established Magnetico 4.0. Gearing up for the new ...

The Notre Dame Fighting Irish will face the Ohio State Buckeyes on Jan. 20 in the 2025 College Football Playoff National ...

Florida football WRs Vernell Brown III, Naeshaun Montgomery developing bond on, off field at Under Armour All-American game ...

The breaking begins this week, with a USWNT training camp that will be held alongside a Futures Camp for players age-eligible for the Under-23 team ... to be empowered in soccer and anything ...

Watch and follow live as the nation's top high school football players battle it out at Spec Martin Stadium in DeLand, Florida Auburn running back Tank Bigsby, pictured during the Under Armour All ...

A calendar flip to a new year also means it's time for the annual Under Armour Next All-American Game. For almost two decades, the Under Armour Next All-American Game has been a showcase of ...