Local coffee chain ZUS Coffee is no stranger to some viral marketing campaigns and creative billboards. However, one of their ...

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic endorsements ...

Plus, the brand’s fiber powder is now the number-one growth driver in Walmart’s digestive wellness category, according to a ...

Capitalizing off of her connection to XCX, Rae was featured on a G Cook remix of the artist’s hit song “Von Dutch,” which ...

Duolingo killed their mascot, Duo, then brought it back to life. This was all part of a huge marketing stunt that was most ...

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

This strengthens Monat’s direct sales business model, offering its fully category of products.

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

It’s still murky, but the bidding process for TikTok is beginning to come into focus. Last week, my colleagues reported ...

It's not about the album. It's not even about Spotify, et al. It's about social media. And somehow the algorithm didn't serve it up to me and every story about him didn't mention this. I've got to ...