The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand ...

Marketing platform AppLovin said on Thursday it has submitted a bid for TikTok assets outside of China, ahead of the April 5 ...

It is now critical that TikTok finds US buyer, and the stakes are high for businesses if it fails to do so before the April ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will ...

On today's episode we discuss tariff impacts on travel, TikTok uncertainty, and Virgin's child-free cruising success.

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

OnlyFans founder Tim Stokely partnered with a crypto company to bid for TikTok as the social media company faces a deadline ...

Social media marketing to millions of Americans is at stake for travel companies if a TikTok ban does take place.

Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...

Many questions remain about the state of a potential deal, but loyal TikTok users have reason to be optimistic. Several ...