Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

The turbulence surrounding TikTok over the past few months—from its brief shutdown in January to the new April U.S. TikTok ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

House Democrats were widely mocked by conservatives on social media after appearing in a "choose your fighter" video that ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.