The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, ...

Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

TikTok’s advertising revenue is set to exceed $30bn this year, despite looming uncertainty over a potential US ban. WARC ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

TikTok could have one or a few new owners, be banned again, or simply receive another reprieve to continue operating in the U ...

The social media giant has made two announcements: a slate of features for teen accounts, and an educational partnership with ...

Migrants trek in camouflage through dry desert terrain. Dune buggies roar up to the United States-Mexico border barrier.