In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

How accurate is the health and wellness information users are getting on social media sites? How are mis- and disinformation ...

Marketers always look for the best social media marketing platform to connect with audiences. Traditional social media sites ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ...

South Africa’s largest bank by assets under management has issued a new fraud warning linked to online transactions.

The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right ...

CNN news anchor Richard Quest is one of a number of high-profile figures being hijacked to promote a Facebook scam investment ...

This spectacle is disseminated through and amplified by a type of political and social experience machine that compels ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

A new agreement will see nations and social media giants work more closely together to tackle criminal gangs using online ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...