One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...

NEW YORK (AP) — Stocks fell in morning trading Friday and Wall Street is on track for its fifth straight weekly loss. The S&P ...

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

The Competition Commission of India, (CCI) has raided offices of ad agencies in 10 locations over price collusion allegations ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Right now, we’re a little concerned and cautious about where the ad sales are going,” Thomas Barry told an investors ...

The first U.S. Solana futures ETFs have debuted, expanding institutional access to SOL. Solana removed a promotional ad for ...

Customer data science firm Dunnhumby is now partnering with Osmos, which specializes in advanced ad-serving tech, on its ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...

Both Amazon and NBC have already signed ad deals for next season, while Disney, according to media buyers and other execs ...

A controversial, AI-generated Guitar Hero advertisement was actually market research for a title that isn't in active ...