Starting with Super Bowl XLV in 2011, the Lombardi Trophy became a prominent part of the logo, and silver was the only color ...

The logo was the first of its kind ... It’s well done,” Bill Lively, the president and CEO of the North Texas Super Bowl XLV Host committee, said at the time, via ESPN.

Watch Volkswagen's "The Force" commercial set to air for Super Bowl XLV. Intel Made a Mistake Decades Ago. Now Its New CEO Has to Fix It.