Though we're now more than a month removed from Kendrick Lamar's Apple Music Super Bowl Halftime Show performance, the "Not Like Us"-featuring set still hasn't left the conversation. Thursday, Roc ...

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge Report. The top finish was only YouTube’s second, largely due to Nielsen ...

Among this year's Super Bowl commercials, an ad from Tide did the best job of ... Each commercial was assigned a "Super Score" based on its ability to hook viewers, inspire a reaction at the brand ...

Kendrick Lamar’s historic Super Bowl Halftime performance may have broken records — but it also ruffled some feathers.

Super Bowl Sunday on Feb. 9 exceeded 110 billion viewing minutes, the second most-watched day of TV in the history of Nielsen's monthly Gauge reports ...

Tubi, the free ad-supported streamer owned by Fox, continues to grow in popularity, as evidenced by data about Super Bowl viewership published in Nielsen‘s monthly Gauge report. Nielsen says ...

Several viewers cited Lamar's lyrics, choreography, and guest appearances as points of concern. By Jessica Lynch Kendrick Lamar’s historic Super Bowl Halftime performance may have broken records ...

But the most interesting data point about Super Bowl viewership was about streaming: Of those that streamed the game rather than watching on broadcast, one-third tuned in via Tubi. Tubi also ...

The most-watched programs on broadcast TV after the Super Bowl (and pre- and post-game programming) were the “Saturday Night Live” 50th anniversary special with 16.5 million viewers on NBC and ...

The Chiefs’ loss in Super Bowl LIX set a record with 127.7 million U.S. viewers across television and streaming platforms. But as FIFA president Gianni Infantino noted this week, those numbers ...