This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Given that Super Bowl ads cost upward of $7 million, it’s no surprise that major healthcare and pharma players faced some blowback for their ad choices. The reactions highlight a not-so-unfamiliar ...

Production, endorsement fees (for the myriad celebrity spokespeople), and “surround sound” events and promotions also add to the total cost ... the allure of a Super Bowl ad, consider these ...

Jacquelyn Dahl speaks about her marketing agency, 1Up Sports Marketing, managing the business dealings of Patrick Mahomes ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...