Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Reed athletic director Ryan Sims said high school sports affect more than just the athletes, citing cheerleaders, families and students attending games. Of the ADs in Washoe County, Anderson ...

Discovery who oversees sports ad sales. How? Well, Warner was able to strike a deal with the NBA for use of digital clips on its Bleacher Report sports site and its popular House of Highlights ...

Amid shifting habits in media consumption, live sports have demonstrated significant ... Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Click or tap here to find out more and secure your space. From AI prompts to online ad campaigns, there’s an environmental cost to all the digital services we use in 2025. A new guide aims to help ...

To measure your digital ad campaign’s success, track what truly matters: reach, engagement, conversions, and ROI. If people see it but don’t click—optimize. If they click but don’t convert ...

Whether it’s a burst of menthol, a citrusy splash, or a floral escape, these ads typically hinge on the idea that a good shower equals an instant energy boost. PZ Cussons’ Original Source’s latest ...

On March 6, 2025, Coca-Cola posted its latest ad with NewJeans (NJZ) on its official Instagram channel, @cocacolamy. The brand also issued its official press release, where it addressed the girl ...

“The biggest digital ad businesses in existence today—including Google and Meta—also thrive on their long tail of advertisers,” says retail industry analyst, Andrew Lipsman. "This wide ...