Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

For years, Tesla avoided advertising, but the automaker finally relented a couple years ago. Now facing a tidal wave of ...

Nextdoor is a hyper-local social media platform that connects people who live in the same immediate geography. Users on the ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...

Social media companies’ reliance on selling ads exposes them to tariff pain, at least indirectly. Shares of Meta Platforms, Pinterest and Reddit all fell again Friday in response to President Trump’s ...