In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ...

In today’s digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses.

Enter Us Weekly’s Co-Recliner-In-Chief Contest with Lovesac to win a Lovesac prize valued at $5,000 by showing how you master ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...