The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

For years, Tesla avoided advertising, but the automaker finally relented a couple years ago. Now facing a tidal wave of ...

Nextdoor is a hyper-local social media platform that connects people who live in the same immediate geography. Users on the ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer ...

The COVID-19 pandemic has driven down social media advertising rates globally, and it has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. The ...

Social media companies’ reliance on selling ads exposes them to tariff pain, at least indirectly. Shares of Meta Platforms, Pinterest and Reddit all fell again Friday in response to President Trump’s ...

and so the firm will switch to a social-first advertising model. That move will see media spend on social channels rise from about 30% to 50% of its budget, and it will look to work with 20x more ...

The parent company of Google—not a social media company but certainly a major player in the ad world—also slid. Snap edged higher after declining 9.7% Thursday. Companies that use social media ...